You've probably noticed that things are changing very quickly over at Google these days.
Whether it's search results bouncing around, Google AI taking up the top half of the screen or map results being moved around - there's a lot of updates to take in.
SEO Expert Joy Hawkins had a great breakdown on the nuts and bolts of the latest Google Algorithm change and what it means for you. Below are a three of the key takeaways.
CTR (Click-Through Rate) Is Important
When users click through to your website or landing through a Google search, whether organic or within the local map packs, you are getting a boost. In the past, there have been reports that this has not been the case. It appears that now, you'll get a boost from those users even if they end up bouncing from your site after clicking through.
Prioritize Internal Links
This is a step that a lot of web developers, and even lead-generation agencies, miss. Internal Links are hyper-linked text or buttons that direct users to other pages or landings within your website. Not only does this help human users navigate your website a little easier, it also allows the Google algorithm to navigate your website with ease - which will increase your search rankings.
Brand Awareness Is Making A Comeback
Other mediums of marketing, that lead to user searches, are having a bigger impact on your search results. This could include traditional media placement, sponsoring events and guerrilla efforts. Standard, raw searches for your company or property are boosting your placement.
Moving forward, it's getting more and more important to have an overall lead-generation strategy that's multi-faceted and closely monitored. Our team at Alpha Dog Agency can audit your current situation and give advice on how to improve your lead-generation efforts. You can contact us here.
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