From Unranked to Top 3: Growing a Dental Practice with Digital Strategies

Client

Zent Family Dentistry

Results

Top 3 Google Local Search Results

Main Themes

SEO, Brand Awareness, Landing Page Design & Optimization

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Company Size

500+

Pages Created

300+

Funding

$3.2M

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Overview

Released

Feb 8, 2024

Industry

Education

Service

Storytelling

Tools

Zent Family Dentistry, a family-owned practice in South Bend, Indiana, specializes in conservative, state-of-the-art dental procedures. In 2013, Dr. Sheena and Dr. Steve Zent faced a challenge to expand their patient base through improved organic search visibility.

Since then, the practice has grown from a husband-and-wife team to a 20-member staff in a state-of-the-art facility, delivering trusted, high-quality care focused on prevention and patient education.

Top 3

Google Local Search

Rankings

126%

Increase In Organic

Traffic

Size of

Practice

Our Approach

Our team conducted in-depth keyword research to identify the terms potential patients were actively searching for, such as “Dentist Near Me” and “Dentist South Bend.”

These high-value keywords became the foundation of our strategy, allowing us to optimize their online presence and connect them with people looking for dental care in their area.

Our team conducted in-depth keyword research to identify the terms potential patients were actively searching for, such as “Dentist Near Me” and “Dentist South Bend.”

These high-value keywords became the foundation of our strategy, allowing us to optimize their online presence and connect them with people looking for dental care in their area.

Our team conducted in-depth keyword research to identify the terms potential patients were actively searching for, such as “Dentist Near Me” and “Dentist South Bend.”

These high-value keywords became the foundation of our strategy, allowing us to optimize their online presence and connect them with people looking for dental care in their area.

SEO Strategy and Website Optimization

Our team launched an extensive SEO campaign aimed at improving the practice's organic visibility. The first step was a complete overhaul of the website, ensuring it was optimized for both technical SEO & user experience.

Keyword strategies were implemented around local search terms like "Dentist Near Me" "Dentist in South Bend" and "Best Dentist Near Me" which are essential for attracting local traffic.

Why it works:

Keyword strategies were implemented around local search terms like "Dentist Near Me" "Dentist in South Bend" and "Best Dentist Near Me" which are essential for attracting local traffic.

Why it works:

Keyword strategies were implemented around local search terms like "Dentist Near Me" "Dentist in South Bend" and "Best Dentist Near Me" which are essential for attracting local traffic.

Why it works:

Local SEO is crucial for healthcare practices, specially dental practices, which rely on visibility within specific geographic areas.

76% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase (Google).

Moving to the Local Pack 3

Through effective Google My Business optimization, local directory listings, consistent citation building and keyword optimization, Zent Family Dentistry moved from being unranked to appearing on the top three listing for local search.

This significantly boosted their visibility in organic search results and local map packs.

Why it works:

This significantly boosted their visibility in organic search results and local map packs.

Why it works:

This significantly boosted their visibility in organic search results and local map packs.

Why it works:

Studies reveal that approximately 44% of individuals performing local searches click on a business featured in the local pack. (Semrush).

Businesses featured in the Local Pack receive 93% more actions—such as calls, website clicks, and requests for driving directions (Red Local SEO).