A Smarter Approach to Graduate Enrollment: Bethel University’s 30% Increase in Prospective Students

Client

Bethel University

Results

30% Increase in Prospective Students

Main Themes

Storytelling, Digital Ads, Landing Page Design & Optimization

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Company Size

500+

Pages Created

300+

Funding

$3.2M

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Overview

Released

Feb 8, 2024

Industry

Education

Service

Storytelling

Tools

Bethel University is a private Christian university in Mishawaka, Indiana, founded in 1947. With an enrollment of around 1,550 students, It offers a wide range of programs, emphasizing the integration of faith and academics to prepare for purposeful lives and careers.

Bethel need to stand out in the highly competitive higher education landscape to attract students to their Christian Degree Program. They need a strategy that would resonate with students passionate about combining faith with their professional pursuits.

Bethel University is a private Christian university in Mishawaka, Indiana, founded in 1947. With an enrollment of around 1,550 students, It offers a wide range of programs, emphasizing the integration of faith and academics to prepare for purposeful lives and careers.

Bethel need to stand out in the highly competitive higher education landscape to attract students to their Christian Degree Program. They need a strategy that would resonate with students passionate about combining faith with their professional pursuits.

Bethel University is a private Christian university in Mishawaka, Indiana, founded in 1947. With an enrollment of around 1,550 students, It offers a wide range of programs, emphasizing the integration of faith and academics to prepare for purposeful lives and careers.

Bethel need to stand out in the highly competitive higher education landscape to attract students to their Christian Degree Program. They need a strategy that would resonate with students passionate about combining faith with their professional pursuits.

30%

30%

Increase In Prospective Students

Increase In Prospective Students

95

95

New Applications

New Applications

75%

75%

Average View Rate

Average View Rate

On Video Ads

On Video Ads

Our Approach

Our strategy combined authentic storytelling videos featuring current students and alumni to showcase the rewards, support, and fulfillment students get from choosing Bethel.

These elements drove traffic to optimized landing pages with clear job information and calls-to-action. The entire campaign drove 95 new applicants within the first year and a 18% increase in enrolled students.

Our strategy combined authentic storytelling videos featuring current students and alumni to showcase the rewards, support, and fulfillment students get from choosing Bethel.

These elements drove traffic to optimized landing pages with clear job information and calls-to-action. The entire campaign drove 95 new applicants within the first year and a 18% increase in enrolled students.

Our strategy combined authentic storytelling videos featuring current students and alumni to showcase the rewards, support, and fulfillment students get from choosing Bethel.

These elements drove traffic to optimized landing pages with clear job information and calls-to-action. The entire campaign drove 95 new applicants within the first year and a 18% increase in enrolled students.

Authentic Story Telling Videos

We produced emotionally engaging videos that shared real stories from students and faculty. These videos highlighted the personal journeys of students, their growth through faith and academics and tight-knit community at Bethel.

The stories were distributed through targeted digital advertising across social media platforms to reach potential candidates interested in combining faith with purposeful and impactful work.

Why it works:

We produced emotionally engaging videos that shared real stories from students and faculty. These videos highlighted the personal journeys of students, their growth through faith and academics and tight-knit community at Bethel.

The stories were distributed through targeted digital advertising across social media platforms to reach potential candidates interested in combining faith with purposeful and impactful work.

Why it works:

We produced emotionally engaging videos that shared real stories from students and faculty. These videos highlighted the personal journeys of students, their growth through faith and academics and tight-knit community at Bethel.

The stories were distributed through targeted digital advertising across social media platforms to reach potential candidates interested in combining faith with purposeful and impactful work.

Why it works:

Authentic storytelling helps potential students envision themselves in the community creating an emotional connection that drives action.

Research shows that videos on landing pages can increase conversions by 86% (EyeView).

Real-Time Data Optimization

Throughout the campaign, we monitored key performance metrics such as video views, clicks, and completed applications. Using this data, we continually refined our approach, improving ad targeting and messaging for optimal results.

Why it works:

Throughout the campaign, we monitored key performance metrics such as video views, clicks, and completed applications. Using this data, we continually refined our approach, improving ad targeting and messaging for optimal results.

Why it works:

Throughout the campaign, we monitored key performance metrics such as video views, clicks, and completed applications. Using this data, we continually refined our approach, improving ad targeting and messaging for optimal results.

Why it works:

Targeted digital ads increase visibility among the right audience segments.

According to HubSpot, companies using data-driven marketing are six times more likely to be profitable year over year.

Ready to Grow your Business?

Ready to Grow your Business?

Ready to Grow your Business?

Let’s talk about how we can help you achieve similar success. Contact us today to learn more about our tailored digital marketing solutions.

Let’s talk about how we can help you achieve similar success. Contact us today to learn more about our tailored digital marketing solutions.

Let’s talk about how we can help you achieve similar success. Contact us today to learn more about our tailored digital marketing solutions.