A Smarter Approach to Enrollment: Bethel University’s 30% Increase in Prospective Students
Client
Bethel University
Results
30% Increase in Prospective Students
Main Themes
Storytelling, Digital Ads, Landing Page Design & Optimization
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Company Size
500+
Pages Created
300+
Funding
$3.2M
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Overview
Released
Feb 8, 2024
Industry
Education
Service
Storytelling
Tools
Bethel University is a private Christian university in Mishawaka, Indiana, founded in 1947. With an enrollment of around 1,550 students, It offers a wide range of programs, emphasizing the integration of faith and academics to prepare for purposeful lives and careers.
Bethel need to stand out in the highly competitive higher education landscape to attract students to their Christian Degree Program. They need a strategy that would resonate with students passionate about combining faith with their professional pursuits.
Bethel University is a private Christian university in Mishawaka, Indiana, founded in 1947. With an enrollment of around 1,550 students, It offers a wide range of programs, emphasizing the integration of faith and academics to prepare for purposeful lives and careers.
Bethel need to stand out in the highly competitive higher education landscape to attract students to their Christian Degree Program. They need a strategy that would resonate with students passionate about combining faith with their professional pursuits.
Bethel University is a private Christian university in Mishawaka, Indiana, founded in 1947. With an enrollment of around 1,550 students, It offers a wide range of programs, emphasizing the integration of faith and academics to prepare for purposeful lives and careers.
Bethel need to stand out in the highly competitive higher education landscape to attract students to their Christian Degree Program. They need a strategy that would resonate with students passionate about combining faith with their professional pursuits.
30%
30%
Increase In Prospective Students
Increase In Prospective Students
95
95
New Applications
New Applications
75%
75%
Average View Rate
Average View Rate
On Video Ads
On Video Ads
Our Approach
Our strategy combined authentic storytelling videos featuring current students and alumni to showcase the rewards, support, and fulfillment students get from choosing Bethel.
These elements drove traffic to optimized landing pages with clear job information and calls-to-action. The entire campaign drove 95 new applicants within the first year and a 18% increase in enrolled students.
Our strategy combined authentic storytelling videos featuring current students and alumni to showcase the rewards, support, and fulfillment students get from choosing Bethel.
These elements drove traffic to optimized landing pages with clear job information and calls-to-action. The entire campaign drove 95 new applicants within the first year and a 18% increase in enrolled students.
Our strategy combined authentic storytelling videos featuring current students and alumni to showcase the rewards, support, and fulfillment students get from choosing Bethel.
These elements drove traffic to optimized landing pages with clear job information and calls-to-action. The entire campaign drove 95 new applicants within the first year and a 18% increase in enrolled students.
Authentic Story Telling Videos
We produced emotionally engaging videos that shared real stories from students and faculty. These videos highlighted the personal journeys of students, their growth through faith and academics and tight-knit community at Bethel.
The stories were distributed through targeted digital advertising across social media platforms to reach potential candidates interested in combining faith with purposeful and impactful work.
Why it works:
We produced emotionally engaging videos that shared real stories from students and faculty. These videos highlighted the personal journeys of students, their growth through faith and academics and tight-knit community at Bethel.
The stories were distributed through targeted digital advertising across social media platforms to reach potential candidates interested in combining faith with purposeful and impactful work.
Why it works:
We produced emotionally engaging videos that shared real stories from students and faculty. These videos highlighted the personal journeys of students, their growth through faith and academics and tight-knit community at Bethel.
The stories were distributed through targeted digital advertising across social media platforms to reach potential candidates interested in combining faith with purposeful and impactful work.
Why it works:
Authentic storytelling helps potential students envision themselves in the community creating an emotional connection that drives action.
Research shows that videos on landing pages can increase conversions by 86% (EyeView).
Real-Time Data Optimization
Throughout the campaign, we monitored key performance metrics such as video views, clicks, and completed applications. Using this data, we continually refined our approach, improving ad targeting and messaging for optimal results.
Why it works:
Throughout the campaign, we monitored key performance metrics such as video views, clicks, and completed applications. Using this data, we continually refined our approach, improving ad targeting and messaging for optimal results.
Why it works:
Throughout the campaign, we monitored key performance metrics such as video views, clicks, and completed applications. Using this data, we continually refined our approach, improving ad targeting and messaging for optimal results.
Why it works:
Targeted digital ads increase visibility among the right audience segments.
According to HubSpot, companies using data-driven marketing are six times more likely to be profitable year over year.
Ready to Grow your Business?
Ready to Grow your Business?
Ready to Grow your Business?
Let’s talk about how we can help you achieve similar success. Contact us today to learn more about our tailored digital marketing solutions.
Let’s talk about how we can help you achieve similar success. Contact us today to learn more about our tailored digital marketing solutions.
Let’s talk about how we can help you achieve similar success. Contact us today to learn more about our tailored digital marketing solutions.
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SERVICES
AI Search
INDUSTRIES
Chiropractic
Veterinarian
Construction
© Alpha Dog Agency 2025 | All Rights Reserved
SERVICES
AI Search
INDUSTRIES
Chiropractic
Veterinarian
Construction
© Alpha Dog Agency 2025 | All Rights Reserved