Google is making big changes to their search experience. Here's what business owners need to know.
Search Will Never Be The Same
Google has announced big changes coming to their search experience. Dubbed the biggest change in tech since the smartphone, these updates will completely change the way that search results are generated and displayed meaning that your customers will no longer find your business through search in the same way. Your business will need to adapt FAST so that you don't get left behind or see a dramatic decrease in sales.
The Announcement
Google has been the most popular search engine for years. On the tail of new AI developments, in early 2023, Google announced that a team of more than 150 engineers were working on a new search engine experience called "Project Magi." That's right, Google is planning to release a completely new search engine. While no official release date has been announced, many in the industry believe that this change could be coming as early as this calendar year.
What Makes It Different?
This new search engine will combine the power of AI with Google's already vast index of information. Think of it as Google meets ChatGPT. Rather than simply typing in your search query and having results populate based on keywords, the new search experience will be conversation-based. Project Magi will be framed around the user asking an AI chatbot a question and having results populated by the AI chatbot. The AI chatbot will have the ability to learn over time to provide more specific results to the user, and eventually, the user will be able to make purchases directly through the search engine rather than having to visit various websites.
What Does This Mean For My Business?
Because of the chatbot's ability to learn the user, complete purchases, and answer questions without a user ever having to visit a website, your business could see a decrease in website traffic. But most importantly, because of the new way that Google will operate and handle queries, SEO is completely changing. That means, even if you have the basics of SEO down now, if your business doesn't adapt to these new SEO procedures, you may see a huge decrease in customers and sales.
The Bottom Line
Search is changing. Marketing is changing. Businesses must adapt and enlist expert to help navigate this changing territory, or face giant losses in revenue.
The Solution
At Alpha Dog Agency, we stay up to date on the latest industry changes and adapt our strategies so that our clients don't get left behind in a rapidly changing industry. If you want to learn more about how we can help your business stay ahead of the pack, contact us for a free digital audit or for more information.
Learn More
Want to learn more about the upcoming Google changes straight from the source? Check out this link: https://labs.google/sge/