Every year, BrightLocal puts together their Local Consumer Review Survey.
The most recent survey came out a bit ago but we have never touched on it here. That's what we are going to do today. We'll highlight a few of the most notable figures and add some commentary on what it means for you.
You can read their entire survey conducted by BrightLocal at this link.
97% Of Consumers Looked Online For Local Business, 12% Looked Every Day
Obviously, a massive number. The more interesting one is the 12% looking every day! If your business does not have a standout online presence, you are missing out on business. It's not a maybe, you are 100% (a little number of our own) missing out. Your website, social media and Google listing all need to be up and running efficiently at the minimum. [Alpha Dog offers Web Design, Social Media Management and Google Optimization.]
85% Of Consumers Trust Online Reviews As Much As Personal Recommendations
This puts the 'we'll rely on word of mouth' narrative to bed. Online reviews matter just as much. When a consumer is in the research phase, solid reviews will solidify their decision to visit you. You need to have a plan in place and make sure you are gathering positive reviews. [Alpha Dog offers Review Campaigns and Review Management.]
93% Of Consumers Read Reviews To Decide If A Business Is Good Or Not
Yeah, that's a big number. Your reviews are so incredibly important. In the Michiana area, the majority of businesses don't take advantage of this either. This gives you, smart business owner that's pushing online reviews or running Review Campaigns, an even bigger edge locally.
These are just a few measures you should be taking in the local scene to boost your business. There are many ways to lock in those consumers in the research phase and once you bring them in once, your exceptional service can turn them into lifelong customers.
If you have any questions or would like to setup a consultation, feel free to contact us.