• Elizabeth Kenney

Backlinks: What Are They? Why Are They Important?

Updated: Sep 1

Backlinks—links from one website to another—can be powerful for digital marketing and can significantly improve the SEO website ranking.


If incorporated in a natural way on your website, social media pages, ads, and other digital platforms, backlinks can create emphasis and, in doing so, drive optimal traffic to the highlighted site page.

Alpha Dog is excited to work with the following hotels on this important aspect of digital marketing. Take a look at how we have used backlinks in the descriptions below:


- With several recreational activities nearby, The Hampton Inn, Bay City provides travelers with a comfortable stay. In addition to close proximity to Bay City State Recreation Area, Wenona Park, Saginaw Valley Naval Ship Museum, Tri City Motor Speedway, and more, this hotel offers several amenities right on site at the hotel. Wake up to hot breakfast daily, take a dip in the heated indoor pool, visit the business center or book one of our meeting rooms, and finish off the day with full-service dinner at the hotel restaurant.


- Just 40 minutes outside of Chicago and only minutes from Tinley Park and New Lenox, the Holiday Inn Express & Suites, Orland Park is a charming spot for travelers. With a heated indoor pool, housekeeping service, on-site self-laundry facilities, and complimentary breakfast, your stay at this hotel is sure to be relaxing and is conveniently situated to the surrounding area.


- Holiday Inn Express & Suites, Merrillville, located an hour outside of Chicago, provides a perfect spot for business travel with several major corporations nearby, including NiSource, Arcelor-Mittal, US Steel, BP, Allied Waste, Jacobs Engineering, GE, and Ford. The area also offers a variety of attractions, including Southlake Mall, the Indiana Dunes, Lighthouse Premium Outlets, Deep River Water Park, Horseshoe Casino, Ameristar, and Majestic Casino. The hotel offers apartment-style units with long-term or extended stay options. In-unit kitchens with stainless steel appliances and pet-friendly rooms, as well as its state-of-the-art fitness center, make the Holiday Inn Express & Suites Merrillville an excellent choice for travelers.


- Visiting the South Bend/Granger/Mishawaka area? Let the team at the Holiday Inn Express & Suites, Mishawka-South Bend wow you with an unforgettable stay. Located only just three miles from the historic University of Notre Dame, this hotel offers a charming location that is easily accessible to several shops and dining. Within walking distance of the hotel include 10 restaurant, 6 bars, and a variety of boutique shops.


- At the Holiday Inn Express & Suites, Fort Wayne North you can count on exceptional amenities that are sure to make your visit to the area just that, exceptional. Enjoy spacious suites with separate living and sleeping areas, complimentary Wi-Fi and breakfast, an indoor pool, and fitness center. This hotel is within walking distance to Parkview Regional Hospital and Parkview Mirro and Conference Center. In addition, Manchester University Doctor of Pharmacy School and Dupont Hospital are minutes away. Need access to an airport? Fort Wayne International Airport is just a 28 minute drive from the hotel lobby.


(Sources: https://www.wpbeginner.com/glossary/backlinks/)



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