Instagram is gaining popularity by the day. And as long as that short-lived update (that people hated) a couple weeks ago remains as some weird social experiment, that won't be changing anytime soon. How do you stand out? Emma Knightley at the Digital Marketing Institute put together a post that included eight ways to separate yourself from the competition. We're going to go over three of them today and touch on how your business can put these practices into use and reap the

Email marketing is a massive tool for any business. And it's not going away. As businesses strive to stay connected to their customer and prospective customer base, landing dedicated emails in their inboxes is one of the best ways to go about it. While the content of the email is wildly important, that is going to be a blog topic for another day. Today, we're going to go over a few ideas on how to build your email list. There are black hat methods that will net you a ton of e

You're all set. Your menu is decided. The space is decorated and ready for hungry diners. You are fully staffed and ready to take orders. You need to do one more thing. You need to have your social media up and running. And not only that, it's needs to be fully ready to go. This means it's all branded in a uniform fashion. This means it needs to appear as fun, laid back and inviting. This example obviously leans toward new restaurants. In this case, you are best set up to tak

Well, it's only getting more powerful. Instagram, that is. Owned by Facebook, Instagram has been gaining popularity from a marketing standpoint for some time now. HubSpot posted a great blog highlighting why brands and influencers are leaving SnapChat and focusing more on Instagram for their stories. This is something that we're making a priority in the back half of 2017. Instagram is already a powerful tool and more easily understood by all generations. While Snapchat was th

There are more than you know about. It's a tale as old as time, well, at least as old as social media. Businesses (or people) want to look legit. They want to look like a big deal when you land on their page. Instead of doing the work and being active in the arenas they want to attract followers in, they take a shortcut and buy them. They are no shortage of options. See what I mean? But there are ways to figure it out, both on your own and through other services. The easiest